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I have always been convinced of nature's power in relation to beautiful skin and so I embarked upon new scientific
research with my Laboratory, building on its expert knowledge in natural cosmetology formulation to design the best
possible solution for our skin in an increasingly "aggressive" environment (pollution, stress, etc.).

After numerous studies, the NUXE laboratory discovered the many benefits of the unique combination of a high concentration
of active botanical oils with the best fruit extracts (cells, pulp, seeds, etc.) in certified Organic care products.

As a result, in 2008, I created BIO-BEAUTÉ® by NUXE. An innovative and effective skincare brand,
with novel and pleasurable textures which are kind to the skin.

Aliza Jabès
CEO and Founder of the NUXE Group

The career path of a woman with a passion for nature

- After graduating from the Sciences Po school in Paris and completing an MBA in Marketing & Finance (New York University), this visionary French entrepreneur very quickly decided to follow her own path.

- Inspired by a passionate belief in the amazing power of nature and convinced from a very early age by her father – a pharmacy researcher – that the botanical world is the source of significant therapeutic discoveries, Aliza Jabès decided to create a natural cosmetics brand. In the early 1990s, she came across a small formulation laboratory based in Paris and decided to make this her starting point for the creation of a brand combining Nature, Performance and Sensoriality. 

- In 1991, she launched her first product: the iconic Huile Prodigieuse®. Her formulation laboratory then continued to work on different applications for botanical oils, building up unique expertise in this field. It also developed know-how in textures and scents. 

- Realizing the consequences of an increasingly aggressive environment on the skin, Aliza Jabès drew on her laboratory's formulation expertise and in 2008 created BIO-BEAUTÉ® by NUXE: a line of certified Organic skincare with proven efficacy, based on a unique combination of botanical oils and fruit extracts. Resulting in products with original and pleasurable textures, distinguished by a whole series of rewards. Still driven by the same desire of offering all women "Organic beauty" at fair and accessible prices. 

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